It’s no secret that social media is one of the best tools for marketing your business or e-commerce stores. But with so many businesses out there competing for attention, it can be hard to stand out from the crowd and get people to engage with your content.

Fortunately, there are a few simple things you can do to make your social media pages more engaging and encourage people to like, follow, and share your content. Here are 10 hacks to help you grow your social media engagement in 2022:

1. Use attractive visuals for social media engagement

One of the most important things to remember when it comes to social media is that people are visual creatures. A study by 3M found that we process visuals 60,000 times faster than text, which means that using attractive visuals is a great way to grab people’s attention and get them to engage with your content.

When it comes to visuals, there are a few things you should keep in mind. First, make sure that your images are high-quality and clear. Blurry or low-quality images will turn people off and make them less likely to engage with your content. Second, use images that are relevant to the text of your post. People are more likely to engage with an image that is directly related to the topic at hand.

Finally, avoid using too many images in one post. A study by BuzzSumo found that posts with one image receive the most engagement, so try to limit yourself to one or two images per post.

2. Use calls to action

If you want people to take action on your social media posts, you need to use calls to action. A call to action is simply a statement or question that encourages people to do something, such as “like this if you agree” or “tag a friend who would love this.”

Calls to action are an important way to increase social media engagement because they encourage people to take action on your content. They also help to create a sense of community and belonging among your followers.

When using calls to action, it’s important to keep a few things in mind. First, make sure that your call to action is relevant to the content of your post. Second, keep your call to action short and to the point. People are more likely to engage with a call to action that is concise and easy to understand. Finally, avoid using too many calls to action in one post. One or two calls to action is plenty.

3. Use hashtags

Hashtags are a great way to increase the reach of your social media posts and get more people to see your content. When you use a hashtag, you are essentially categorizing your content and making it easy for people to find.

Hashtags are also a great way to start or join a conversation. If you use a popular hashtag, you can reach a whole new audience of people who are interested in the same thing as you.

When using hashtags, it’s important to use them sparingly. Using too many hashtags in one post can come across as spammy and turn people off. A good rule of thumb is to use no more than three hashtags per post.

4. Use video

Video is one of the most powerful tools you can use to increase social media engagement. A study by HubSpot found that posts with video receive three times more engagement than posts without video.

Video is such an effective tool because it is highly engaging and visually appealing. People are more likely to watch a video than read a block of text, which means that using video is a great way to grab people’s attention and get them to engage with your content.

When using video, it’s important to keep a few things in mind. First, make sure that your video is high-quality and clear. A blurry or low-quality video will turn people off and make them less likely to engage with your content. Second, keep your video short and to the point. People have short attention spans, so it’s important to make sure that your video is concise and easy to understand. Finally, avoid using too much video in one post. A good rule of thumb is to use no more than one video per post.

5. Use polls and surveys

Polls and surveys are a great way to increase social media engagement because they encourage people to interact with your content. When you use a poll or survey, you are essentially asking people to give their opinion on a certain topic, which helps to start a conversation and get people to engage with your content.

Polls and surveys are also a great way to gather data about your audience. By asking people questions, you can learn more about what they like and don’t like, which can help you to tailor your content to their needs.

When using polls and surveys, it’s important to keep a few things in mind. First, make sure that your questions are relevant to the topic at hand. Second, keep your questions short and to the point. People are more likely to engage with a question that is concise and easy to understand. Finally, avoid using too many questions in one poll or survey. A good rule of thumb is to use no more than five questions per poll or survey.

6. Use giveaways

Giveaways are a great way to increase social media engagement because they encourage people to interact with your content. When you use a giveaway, you are essentially giving people the chance to win a prize, which helps to start a conversation and get people to engage with your content.

Giveaways are also a great way to build up hype for a new product or service. By giving people the chance to win a prize, you can generate excitement and get people talking about your business.

When using giveaways, it’s important to keep a few things in mind. First, make sure that the prize is relevant to your business. Second, make sure that the rules of the giveaway are clear and easy to understand. Finally, avoid using too many giveaways in one post. A good rule of thumb is to use no more than one giveaway per post.

7. Use live video

Live video is a great way to increase social media engagement because it is highly engaging and visually appealing. People are more likely to watch a live video than a pre-recorded video, which means that using live video is a great way to grab people’s attention and get them to engage with your content.

Live video is also a great way to build a connection with your audience. When you use live video, you are essentially giving people a behind-the-scenes look at your business, which helps to create a sense of community and belonging among your followers.

When using live video, it’s important to keep a few things in mind. First, make sure that your live video is high-quality and clear. A blurry or low-quality live video will turn people off and make them less likely to engage with your content. Second, keep your live video short and to the point. People have short attention spans, so it’s important to make sure that your live video is concise and easy to understand. Finally, avoid using too much live video in one post. A good rule of thumb is to use no more than one live video per post.

8. Use user-generated content

User-generated content is a great way to increase social media engagement because it is highly engaging and visually appealing. People are more likely to engage with content that is created by other people, which means that using user-generated content is a great way to grab people’s attention and get them to interact with your content.

User-generated content is also a great way to build up hype for a new product or service. By featuring content that is created by other people, you can generate excitement and get people talking about your business.

When using user-generated content, it’s important to keep a few things in mind. First, make sure that the content is relevant to your business. Second, make sure that you have the permission of the person who created the content to use it. Finally, avoid using too much user-generated content in one post. A good rule of thumb is to use no more than three pieces of user-generated content per post.

9. Use influencer marketing

Influencer marketing is a great way to increase social media engagement because it is highly effective and visually appealing. When you use influencer marketing, you are essentially partnering with an influencer to promote your product or service.

Influencer marketing is such an effective tool because it allows you to tap into the influencer’s audience and reach a whole new group of people. It also helps to build up trust and credibility for your business.

When using influencer marketing, it’s important to keep a few things in mind. First, make sure that the influencer is relevant to your business. Second, make sure that the influencer is someone who is trusted and respected by their audience. Finally, avoid using too many influencers in one post. A good rule of thumb is to use no more than three influencers per post.

10. Use data-driven content

Data-driven content is a great way to increase social media engagement because it is highly engaging and visually appealing. People are more likely to engage with content that is backed by data, which means that using data-driven content is a great way to grab people’s attention and get them to interact with your content.

Data-driven content is also a great way to build up trust and credibility for your business. By featuring content that is backed by data, you are essentially showing people that you are an authority on the topic.

When using data-driven content, it’s important to keep a few things in mind. First, make sure that the data is relevant to your business. Second, make sure that the data is from a reputable source. Finally, avoid using too much data in one post. A good rule of thumb is to use no more than three data points per post.

By following these 10 hacks, you can increase social media engagement, likes, and follows for your business in 2022. 

You can also check out these Top Digital Marketing Trends for Small Business In 2022.