Why Should You Use WordPress in 2022 for Better Online Exposure?

Having a Business Website is one of the most crucial aspects of your Digital Marketing Strategy because it not only establishes credibility but also boosts your company’s online presence.

There are primarily two ways to create your own website:

  1. Using any Content Management System (CMS), such as WordPress website or Shopify.
  2. Web Development in any programming language, such as Nodejs, Python, or PHP.

The use of WordPress or another programming language for website development is determined by the client’s needs. In this essay, we will introduce you to the advantages of utilizing WordPress website as a creation tool.

WordPress is Free!

We are instinctively suspicious when something is provided to us for free. What’s the hitch? Why is this available for free? If they’re giving it free, there must be something wrong with it! So, if you’re wondering why WordPress is free, you’re not alone.

WordPress is a free content management system! It allows you to accomplish anything from website customization to website deployment. That is, you have complete control over where you want to install it, how you want to tweak it, and where you want to host it. WordPress is completely free to download and use. It’s open source software published under the GNU General Public License; anyone can use, change, and distribute it because its design is available to the public.

The freedom idea underpins free and open source software. The program’s authors feel that everyone deserves the ability to control what the program performs for them. When you utilize paid software, the program controls you, and you control the application. WordPress users are encouraged to freely improve the software’s design because its design and source code are readily published. Users can also report bugs, offer patches, and suggest new features. So, what’s the deal with WordPress being free? Essentially, WordPress is not owned by a single person; rather, it is an open source community effort to which thousands of people contribute to make it what it is today.

Simple to Set Up

One of the features that has made WordPress so popular is how simple it is to install and use. It only takes one click to install! WordPress, like any other general-purpose software, may be installed in a matter of minutes if your internet connection is stable. To begin, you will need a domain name and a hosting service . In order for your website to be visible online. Following that, you must select the sort of WordPress installation that best meets your requirements. There are multiple methods that make use of various tools and platforms, such as cPanel, FTP with FileZilla, and MySQL.

Plugin and Gear

The Finest UI/UX!

UI stands for User Interface, and UX stands for User Experience! Better UI/UX results in more engagement and, as a result, higher sales. The WordPress library contains a plethora of themes (templates) with excellent UI/UX. Often, we do not need to alter the WordPress themes because they provide demo content that makes your custom WordPress website ready to use.

Improving your customer’s experience on your website is a never-ending process, therefore having the greatest WordPress plugins at your disposal is only fair. Everyone wants to enjoy the most of what technology has to offer without having to spend a lot of time, and in order to come out on top, you must ensure that your websites or mobile applications are both swift and efficient in order to give great outcomes.

Flexibility

This feature is useful when your requirements necessitate more features than WordPress presently provides. WordPress plugins can always assist us attain those functionality. WordPress has around 50,000 plugins in its library that are designed to improve the operation of the platform. We can also use these WordPress plugins to create any type of website.

The WordPress ecosystem has been described in a variety of ways. Of course, one of the most common is freedom. Many people, however, underestimate WordPress’s true flexibility. A CMS cannot become such a large, open source platform without some kind of flexibility. Indeed, WordPress is so adaptable that it runs roughly 40% of all websites on the internet today. This versatility enables both programmers, coders, and non-coders to have versatile custom WordPress website designs.

Being adaptable, on the other hand, is not always easy. There is so much material on WordPress that some may argue that there is too much information. This amount of information may put a newcomer off and lead them to a more structured and controllable platform such as Wix, Blogger, Weebly, or even SquareSpace.

Web Page Design

Blogs

Blogs are the reason WordPress was created in the first place. WordPress was initially designed as a blogging platform. WordPress provides an awesome dashboard from which you can quickly manage your blogs; you can even schedule and save them as draughts for future publication.

As can be seen, WordPress is an extremely adaptable CMS WordPress can grow with you, whether it’s a modest personal blog, a large ecommerce site, or a professional corporate website. WordPress developers’ only limitation is their imagination. There’s something for everyone, whether you’re a basic blogger looking for as much online independence as possible or a WordPress developer looking to build massive multifunctional websites. That is how adaptable WordPress truly is.

SEO

Search Engine Optimization is the process of optimizing your website so that it appears on the first page of Google’s or any other search engine’s SERP (Search Engine Results Pages). This increases your website’s visibility, traffic, and ultimately, conversions.

Do you want to increase traffic and rank better for your custom WordPress website? WordPress makes it simple to structure, manage, and publish SEO-friendly content. This is why it is regarded as the best CMS WordPress for search engine optimization. Just because you’re utilizing WordPress websites doesn’t mean your SEO strategies will alter. You must still generate amazing content, gain great links, and ensure that your site is well-optimized and free of technical concerns. However, WordPress developers take care of many of the SEO essentials that help your site rank right out of the box.

Social Media Integration

It can be difficult to go to each Social Media Platform and submit your updates. However, with the help of Plugins, WordPress can be simply integrated with Social Media, and you can share and manage content on your various handles from the WordPress Dashboard.

Social media has cemented its place in any website owner’s toolkit. It has numerous possible applications, but it is most typically utilized as a marketing tool or as a location for customer assistance. As a result, many brands choose to devote a significant amount of time and resources to their social networks. Although this isn’t necessarily a bad thing, it’s critical not to lose sight of your website. Even if you use virtually the same content on both, your website and social media presence are distinct entities. As a result, they frequently need to be managed individually, which might result in a lot of labor. By connecting the two whenever possible, you can manage both a strong social media presence and a high-quality WordPress website more effectively.

Access to Social Sharing Is Much Easier – Having your social channels prominently displayed on your website will make it easy for people to share your material.

Gaining Access to a Broader Audience – Increased social sharing means your content will reach a new, larger audience.

Increased Engagement – Users may also follow you on social media networks much more easily with integration. This gives you more chances to interact with your guests.

Effective integration will also ensure that the traffic generated by your company flows easily from platform to platform. Visitors to your site will be able to easily find your social platforms, and your social media followers will be directed to your site in turn.

Social Media And WordPress

Publish Content to Your Social Media Platforms Automatically

Although you should urge your audience to share your material, you should also share it yourself. Increasing the visibility of your site by publishing its material on your own social media profiles.

This will allow you to connect your website and social media platforms. By posting intriguing posts, articles, and material, you will demonstrate to your social audience that it is worthwhile for them to visit your website as well. Sharing every post to social media might be time-consuming, depending on how many networks you’re present on. Automation plugins like Revive Old Posts, as well as online platforms like IFTTT, are excellent ways to speed up the process.

Make a Social Media Stream for Your Website

Social stream, sometimes known as ‘livestream’ and ‘social media streaming’, is a collection of updates from your numerous social media networks. It automatically publishes the material you write for those channels to your WordPress website, including photographs, videos, and any consumer interactions.

Including a social stream on your WordPress website encourages users to interact with your material while also motivating them to follow your accounts. Furthermore, it allows you to present your social stuff in a more aesthetically pleasant and organized manner

Widgets for Profiles

Profile widgets enable you to display your social profile while also allowing visitors to follow or “like” the account directly from your WordPress website. This allows you to create a complex web between the site and the profile while also exhibiting your popularity. The “Facebook Like Box” module in the Jetpack plugin is an example of this. Pinterest and Twitter, for example, will simply offer the HTML code to paste into a text widget in WordPress website. However, you should avoid sharing all of your social media profiles in WordPress widgets. It could become rather congested, detracting from the visitor experience.

With so many WordPress plugins accessible and the continual features of social media platforms, integrating these accounts with your WordPress website can be simple. In many cases, it’s simply a piece of code that you can copy and paste into any portion of your website in seconds. Connect your social media to WordPress to give your website a boost. It could be one of the elements that boosts your online reputation.

User profile – WordPress plugin | WordPress.org

Tracking and Analytics

After you have completed your WordPress development from a WordPress developer and optimized it for a higher SERP, the next step is to monitor the results. Keeping an eye on the outcomes entails determining where the traffic to your website is coming from. You can plan your strategy based on whether the visitors came from social media networks or other websites and provide specific WordPress  plugins for this analysis and tracking.

Easy to Maintain and Update

It is a simple CMS WordPress that everyone can use. We frequently have clients that want to have control over their sites so that they can post their own corporate updates and make changes to content as needed, and WordPress makes this possible. It’s simple to learn and use, and you don’t need to know any code to make changes or submit new content.

 

WordPress Analytics and tracking
WordPress Analytics and tracking

WordPress website design is a perfect alternative for us to pass over to our clients because it is not frightening and allows them to use their own websites however they see appropriate. You may also enable security and maintenance updates to happen automatically, ensuring that your site is always secure and technologically up to date.

Mobile Support and Fully Responsive WordPress Themes

In the 4th quarter of 2019, 61% of Google searches were conducted on a mobile device. That means that more than half of the population prefers phones and tablets to traditional desktop devices, therefore in order to keep up, your website must be ready to display on every screen size. A mobile-friendly custom WordPress website design creates a pleasant user experience and allows your users to find what they need while on the go.

WordPress is aware of all of the Google Algorithm’s preferences, which is why they provide a variety of responsive WordPress themes that resize to meet any screen size. Furthermore, all WordPress sites are mobile-friendly, so you won’t miss out on any visitors.

WordPress Website For Digital Marketing Yes Or No ?

WordPress development is unrivaled in terms of digital marketing, and the majority of the globe feels that it is the best all-around website development platform. Finally, when we discuss WordPress, the first description that comes to mind is that it is simple to use, simple to implement, simple to change, simple to track, and simple to update.

If you’re thinking about digital marketing, WordPress should be your first stop. It has a slew of SEO benefits, and you’ll be able to incorporate any and all content marketing best practices with the click of a mouse.

 

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